http://code.google.com/apis/urlshortener/v1/getting_started.html#shorten
http://iphone.zcentric.com/2008/08/28/post-json-to-a-webservice/
http://stackoverflow.com/questions/4085978/json-post-request-on-the-iphone-using-https
http://iphonedevelopertips.com/cocoa/json-framework-for-iphone-part-2.html
http://kovshenin.com/archives/google-url-shortener-googl-wordpress/
http://venkatb4me.wordpress.com/2011/03/09/creating-shortened-urls/